EDITORIAL & BOOKLETS
INDIANA REPERTORY THEATRE'S STUART LITTLE PROGRAM:
Every show at the Indiana Repertory Theatre (IRT) is accompanied by a program. For our Exploring Stages Production, Stuart Little, we strived to
make a program that 3-6 year olds could interact with, like adults do with
our general ones.
My Role: From the project's inception, I was in the strategy room, with a team comprised of our marketing, education and artistic staff. Together, we identified activities to engage a wide range of ages,
likely to be present in the Stuart Little audience. Provided with discussion questions and general activity examples,
I customized everything to be Stuart Little themed. I also worked diligently to maximize the space, providing information about the show, creative team and sponsors, in addition to the child-centric activities in the piece's centerfold.
INDIANA REPERTORY THEATRE'S 2015-2016 SEASON
ANNUAL IMPACT REPORT:
Like any annual report, the purpose of this document is to share, not only the IRT's fiscal well being, but also its impact on Indianapolis. The goal was to tell the IRT's story, giving people a way to connect with the organization.
My Role: I was provided copy and statistics for this project. However, since this was the first annual report IRT had produced in several years, I had no point of reference for design aside from the brand I'd established. Because the purpose was to tell the IRT's story, I used lots of large images and original graphics wherever possible to keep readers engaged with the content and turning the pages.
INDIANA REPERTORY THEATRE'S FRONT & CENTER
Front and Center is a capital campaign to raise money for the IRT. The case statement is our main means of illustrating why it needs the money that the capital campaign is striving
My Role: Much like many of my projects at the IRT, I was provided copy for the piece and told to use my expertise to create a clean design with lots of photos! I wanted it to still feel like IRT's brand, while having a slightly different aesthetic to set it apart from our other print pieces. To achieve this, I introduced the script font, as a new element, to highlight some key words through the piece and give it a slightly more accessible feel - like a handwritten letter from a friend.
SECOND ANNUAL FHCCI CONFERENCE COVER:
I was hired as a freelance designer to create a program cover for the 2nd Annual Fair Housing Conference, hosted by the Fair Housing Center of Central Indiana (FHCCI).
My Role: I began by making a graphic to explicitly express FHCCI's mission. I presented two options, both involving modified text representing fairness and housing. Next, I created the background by layering images of the different types of housing situations and
hands of various races, which together build a strong community. Ultimately, FHCCI chose the "equal" option on the right.
INDIANA REPERTORY THEATRE'S STAGE DOOR PASS:
A Stage Door Pass, or program,
accompanies each show at the IRT.
It contains information about the actors and design team associated with the production, as well as editorial space to provide a behind the scenes look.
My Role: For each program, I take the information, gathered and/or written by IRT's dramaturg and development dept. and make it clean, cohesive, visually pleasing and within IRT's brand. The process, including two rounds of proofing, takes 3-4 weeks. To date, I've created 10 programs for the IRT. They also feature my photography from time to time!
Click to View Digital Programs:
TRAVEL INDIANA EDITORIAL:
BY LOCAL ARTISANS.
As a part of our advertising trade, IRT got a four page ad insert in Travel Indiana in the summer of 2016. We decided to use this opportunity to tell the story of our in-house artisans that create the IRT magic you see on stage! From scenery to props, from lights to sound - they do it all.
*Created for the Indiana Repertory Theatre
My Role: Our marketing manager provided me with the copy and quotes for this piece. I was charged with helping brainstorm a title, taking photos in all of IRT's shops to compliment the story and of course the final layout.