INDIANA REPERTORY THEATRE:
In the summer of 2015, the Indiana Repertory Theatre (IRT) began a company re-brand with the goal of updating the theatre's brand, while maintaining a sense of history and tradition - it is 44 years old, after all.
My Role: As IRT's in-house graphic designer, I was charged with
re-designing its logo. I was thrilled at the opportunity to leave my mark on this prestigious arts organization in such a major way. After a lot of research, Pinterest boards and vision meetings with the staff, the IRT's current logo (left) emerged.
Since, I've completely re-designed
all of the IRT's marketing materials and continually work to maintain the brand I established.
itown church, in Fishers, IN strives to move people from where they are to where God wants them to be. One way that they do this is through their leadership academy, ITLA.
My Role: As a member of itown church for several years, I was asked to create a new logo for its leadership academy. I started with itown church's logo and added leadership academy
below it in opposite weighted fonts. For the logo mark itself I mirrored the it in itown's logo, next to a larger LA. The way the letters intersect is reminiscent of the t and o in itown's logo adjacent. Finally, I encompassed ITLA with a circle, which represents totality, wholeness and eternity, all important concepts in religion. I created several versions of the logo to provide additional versatility.
The Collective is a new theatre company in Chicago.
My Role: I started by having several phone conversations (remote job) with a founding member of The Collective, about its vision and mission. Next, we created a Pinterest board for both style and theme inspiration. From there, I identified key factors to The Collective's brand and incorporated them into the final logo design (left):
wild but familiar (deer antlers)
built around community and local talent (white bar)
breaking barriers (antler piercing the bar)
mixture of classics and new work (modern, with a serifed font for an elegance)
CLARKE HUDGINS GROUP:
Clarke Hudgins Group is a small investment firm, based in both Indianapolis and London.
My Role: To begin the process, I met with Ross, one of the two owners of Clarke Hudgins Group, to learn a little more about their business and discuss his vision for the logo. He wanted it to be simple and elegant, centered around "CH", with the full name underneath. From there, I sketched several different "CH" treatments to present to the group. They chose their favorite and I created the digital version you see here (left).
Butler University's Counseling and Consultation Services (CCS) caters to college students. It helps talk them through the stresses, fears, and problems that come with a university setting.
My Role: CCS didn't have a logo of its own, so I was asked to create one. After brainstorming the meaning of counseling, I aimed to use the logo to evoke the feeling of safety. I achieved this by arranging the letters of CCS in a way that symbolizes hugging, comfort - the safe place I spoke of before. The logo can stand alone or be used with the Counseling & Consultation Services sub-head, depending on the situation.
ARTIST + DESIGNER:
My approach to creating my personal logo was similar to that of getting a tattoo. I wanted it to be timeless, simple, and clean - something I wouldn't get tired of and regret or want to change a couple months down the road. For this reason, I didn't want to choose an object to represent myself, rather a logotype. I started by looking at simple, bold, clean fonts to reflect my graphic style. Then, I used Adobe Illustrator to experiment with different ways to combine A's and M's, forming my initials. By manipulating the letters together, I created my personal logotype (left).