WEB, EMAIL & SOCIAL GRAPHICS
DIGITAL PRODUCTION ADS:
I've created countless digital ads for the Indiana Repertory Theatre, between 10-20 for each production.
My Role: I'm provided copy for each ad, then begin designing. Because theatre is a highly visual product, I strive to center my designs on photos. When photos aren't available, I use original artwork, by a local artist, for each production (ex. Boeing Boeing, left).
I also take pre-production photos for each show to use in marketing materials (ex. The Cay & The Three Musketeers, left).
Finally, I track all the ad deadlines and ensure that our reps have what they need to post and track each ad.
Want to see more? Email me!
BEHIND THE ICON
SOCIAL MEDIA CAMPAIGN:
As a part of Willow Marketing's onboarding process, you choose an icon that represents you personally, professionally, or both. To showcase Willow's staff and unique company culture, we launched the Behind the Icon social media campaign in the fall of 2014.
*Created for Willow Marketing
My Role: After receiving photos of each staff member, I created contact sheets and allowed them to pick their favorite. I then edited the winning photos and created the graphic combination of facts, unique to each shrub, and placed it on the image. The images were released one-by-one, on a weekly basis, via Willow's Facebook, Instagram, and Twitter accounts.
BUTLER EVENTS WEBSITE AND EMAIL BANNERS:
Each month, Butler promotes its events in an e-newsletter. Each newsletter features an event in the top banner. The website does the same using a banner slider.
*Created for Butler University
My Role: I was often tasked with creating these banners for both website and newsletter. Some event based banners can be seen in the right-hand column. The banners in the left-hand column were used in a similar way, but ran in the summer. Rather than promoting an event, they're meant to create buzz and excitement for the upcoming school year's events. The three banners cover each main event type: music, theatre/dance, and speakers.